There are 3 KEY MATCH-UPS that greatly determine a person’s overall happiness and fulfillment in life. The FIRST MATCH-UP involves helping individuals explore and unleash their potential by matching their talents with their interests. That’s what self-actualization is all about. Having a sense of enjoyment and accomplishment in what a person does in life is essential. The SECOND MATCH-UP involves helping people meet people they like being with, and eventually helping them match-up with the kind of love interests and life partner with whom they have the greatest chance of being happy. This involves using sophisticated ‘personality and compatibility profiles’ to help them make the right match-ups in their personal relationships. The THIRD MATCH-UP involves helping individuals select the right career in which they will likely spend most of their life. This involves comparing sophisticated ‘personality and aptitude profiles’ with ‘job profiles’ in order to match the right person with the right job and career environment. Think about it … the biggest cause of unhappiness and lack of fulfillment for most people involves spending their lives doing what they don’t enjoy doing and being with people they don’t really like being with. And yet, that’s precisely the unfortunate outcome that the vast majority of people experience. A recent documentary on TV stated that 51% of all marriages end in divorce and 83% of those who stay together say they aren’t happy. Just think of all the heartbreak this outcome causes adults and the children affected by it. And, equally bad, a Forbes survey regarding job satisfaction showed that two/thirds of those responding aren’t happy at work. That’s no way to live. Surely something can be done to prevent these deplorable outcomes. To prevent this from happening involves offering people assistance with these 3 KEY MATCH-UPS at crucial stages in one’s life. And this is most crucial when people are in their teens and the onset of adulthood. Unfortunately, that’s usually when they are the least interested in something like ‘philosophy’ or joining any kind of organization that helps them develop a good philosophy of life — even though it’s the most important thing they can do and the most important time to do it. So … the Potentialist Movement doesn’t exert pressure in this regard. Instead, it offers them some tangible and invaluable benefits and services that they perceive will help them — a 3-pronged ‘benefit package’ they can’t get anyplace else. This gives them a good reason to come to us and benefit from what the Potentialist Movement offers. The best we can do is to reach them early on and in time by offering them ways in which to explore their potential, meet the right people, and get into the type of jobs and careers that give them the best chance of being happy and fulfilled. Once they realize that there is an institution like the Potentialist Movement that provides some real benefits, then they are likely to join and become actively involved. Of course, there are a great many other benefits, but it’s the ‘profiling services’ that helps them with THE 3 KEY MATCH-UPS that is the key to attracting young people. The Potentialist Movement doesn’t preach to them — instead it offers a ‘good benefit package’. Maybe that’s the key to any good philosophy of life. There has to be intrinsic benefits involved. That’s especially true for a movement like the Potentialist Movement that is geared to helping people unleash their potential and meet their needs and goals — and doesn’t use any kind of coercion to get people to adopt good beliefs, values, and practices. Once you get people to recognize that there are intrinsic benefits from doing the right things, then you’ve got people motivated to do the right thing because it makes good sense to do so. Helping individuals with the FIRST KEY MATCH-UP is just a matter of encouraging and helping them explore their INTEREST and TALENTS so that they can then find the best way to express them. Helping individuals with the SECOND KEY MATCH-UP requires that the Potentialist Movement develop well-constructed “personality and compatibility profiles” so that the matches can be made. (Similar profiling methods already exist so it is just a matter of us fine tuning methods to fit our particular objectives.) Helping individuals with THIRD KEY MATCH-UP is where the Potentialist Movement needs to develop a rather massive effort to profile a full range of careers so that the profiles of individuals can be matched with the appropriate career fields. Once this is done, then the Potentialist Movement can offer something that no other organization provides. Coming up with these “career profiles” provides a good opportunity and outlet for Potentialists to apply their potential by doing so. Once a well-thought-out way of providing the 3 KEY MATCH-UPS is developed, then the Potentialist Movement will be able to greatly help people to fulfill their potential, have a job they enjoy doing, be around people they enjoy being with, and have the sense of enjoyment and accomplishment that is crucial to having a fulfilling life.